2010-2018
My journey began at the Grafisch Lyceum Rotterdam, where I honed my skills in graphic design. I immersed myself in creating logos, corporate identities, and websites, developing a strong foundation in the visual aspects of communication. It was during an internship at a start-up that my interest in app development was sparked, leading me to dive deeper into the world of technology. This curiosity led me to study web and mobile development at the Hogeschool Rotterdam, where I discovered the art of programming. Here, I developed the technical skills that would later become instrumental in building my business ventures.
2017-2018
During my studies, I was constantly struck by ideas for potential businesses. My mind overflowed with concepts—a goal-setting app, a travel app, a bucket list platform, a personal development magazine, my own clothing brand, and more. It became clear that I couldn’t pursue all these ideas at once, and I needed to prioritize. But eventually, I realized that I didn’t have to choose. I could integrate all these ideas into one overarching vision, a “mega idea” that would allow me to work on various aspects throughout my life.
2018
During my studies, I was constantly struck by ideas for potential businesses. My mind overflowed with concepts—a goal-setting app, a travel app, a bucket list platform, a personal development magazine, my own clothing brand, and more. It became clear that I couldn’t pursue all these ideas at once, and I needed to prioritize. But eventually, I realized that I didn’t have to choose. I could integrate all these ideas into one overarching vision, a “mega idea” that would allow me to work on various aspects throughout my life.
2019
After merging all these ideas, a new vision took shape: an empire focused on personal development, called Ultimate Go-Getter. I shared my vision with two close friends, and together, we founded the company. We registered Ultimate Go-Getter and began working tirelessly to bring this ambitious platform to life. We were determined to build something unique, and each step forward was a leap into the unknown.
2020-2022
What started as an exciting and promising venture soon turned into a seemingly endless struggle. Ultimate Go-Getter, while filled with potential, became an overwhelming mountain of tasks, complexity, and challenges. Year after year, I faced setbacks and the frustration of not making enough progress. I wrestled with overworking to the point of exhaustion and facing health issues, including hyperventilation, triggered by constant stress. Self-doubt crept in as the weight of my ambitions felt too heavy, and I constantly felt overwhelmed by the complexity of building something new and groundbreaking. It became hard to keep the flame of the dream alive when faced with so many obstacles and the reality of trying to build something that didn’t exist yet.
2022
Despite my focus on Ultimate Go-Getter, my mind continued to generate new ideas for other ventures. These ideas, though unrelated to personal development, were powerful in their own right. I knew they didn’t fit within Ultimate Go-Getter, but I couldn’t ignore them. These ideas sparked a new ambition in me. They fueled my drive to explore new avenues of innovation, even while dealing with the ongoing struggles of my first company. Although these ideas lay in different fields, I believed that they could be realized in parallel with Ultimate Go-Getter.
2022-2023
However, these new ideas also brought internal conflict. I wrestled with an inner voice constantly telling me to focus on one thing before starting something else. I suppressed many ideas, thinking I had to stay disciplined, but they kept haunting me. Over time, the sheer number of ideas I had accumulated made me feel lost and unsure of what I truly wanted. I was caught between my desire to start multiple ventures and the realization that I couldn’t manage them all. The demands of running just one business—Ultimate Go-Getter—were already overwhelming, and adding more felt impossible. It was a constant push and pull between wanting to create and knowing that my current limitations held me back.
2023-2024
Something had to change. I couldn’t keep feeling constrained by these struggles and limitations. I began a personal journey toward becoming ‘limitless.’ This quest meant gaining a higher level of awareness over my mind and actions, developing next-level thinking in systems, structures, and strategy, and diving into extreme learning in areas like development, data, and technology. I focused on building advanced management systems for both my personal life and my business ventures. Crafting the ultimate tool stack to optimize productivity became central to my routine, allowing me to evolve into a machine-like state of constant work and hyper-productivity. This transformation marked the beginning of my quest to transcend my own reality and break free from previous limitations.
2024
After making significant changes in my mindset and building effective workflows, I found a new sense of clarity. I envisioned a company structure that could bring all my ideas to life under a single umbrella. This was the birth of Innovablast—an orchestrator company that would allow me to launch smaller ventures in different niches, all while sharing resources and management between them. Innovablast is my house of brands, a single company designed to foster groundbreaking innovations. Through this vision, I no longer have to start separate companies. Innovablast will be the foundation from which I can launch diverse ideas, uniting them under one shared platform and enabling their collective growth.
2024
For a long time, I worked behind the scenes, focusing solely on my ventures, but I now realize that my journey is worth sharing. By documenting my experiences—both personal transformation and the growth of my ventures—I can offer valuable insights to others. I plan to capture my journey through a personal website and social platforms, sharing the lessons, plans, and insights I’ve gained along the way. I am building a personal brand that reflects my evolution as an entrepreneur and creator, providing both inspiration and practical advice for those on similar paths. It’s time to step into the light and share not only my successes but also the struggles, challenges, and breakthroughs that have shaped my journey.